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When something inspiring as ballet is your creative canvas...

...you can only make sure it looks more inspiring than when you found it. That’s exactly what we did for West Australian Ballet Season 2016.

We ‘Moved You’ during West Australian Ballet’s 2015 season with a stunning campaign that gave them their most successful year of the decade. As a result, we moved WAB to an entirely new level. In 2016’, our brief was to take them even higher with an original and strikingly beautiful season campaign 2016 that celebrated ballet classics in a completely innovative way.

Concepts that featured the eternal themes of dark & light...

...good and evil, love and hate inviting audiences to lose themselves in the story and find themselves in the beauty of ballet.

Annual subscriptions were immediately up 30% and up to 45% in 2016

Ticket sales were up from 40%
in 2016 to 100% in 2017

Audience numbers were up
by 10,000 in 2016

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What we did
  • Creative strategy
  • Campaign
  • Photography
  • Copywriting
  • Print
  • Outdoor and online media
  • Print management
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